Looking Back on 2025 and Ahead to What’s Next

A Message from CEO, John Elsner 

As I reflect on 2025, one word stands out: momentum. This past year was an exciting one for Pedigree Technologies. We introduced new products, strengthened our platform, refreshed our brand, and, most importantly, continued to help our customers operate more efficiently in a challenging economic environment. All of that sets the stage for what we’re building toward in 2026. 

A Year of Growth, Innovation, and Evolution 

In 2025, we expanded our product lineup with new, industry-leading tools, like PredictiveView and our recently released unique Tail Light Tracker, to solve real, everyday operational problems. 

We also introduced an innovative camera solution that integrates GPS and fleet tracking, giving fleets a new way to reduce hardware and operating costs. In the past, fleets needed two devices—a camera and a separate gateway. Now, one solution can do it all. By enabling GPS and cellular connectivity within the camera platform, we removed the need for extra hardware. The result is fewer devices, lower costs, and a simpler setup for fleet managers. 

Finally, we took an important step forward with our brand. Our updated logo and refreshed look reflect who we are today and where we’re going. It’s not just a new look; it aligns with our goal to move beyond generic telematics and help customers find the right solution, not just something off the shelf. 

The People and Partnerships That Made a Difference 

While software is at the core of what we do, our people continue to be our greatest strength. Our customer support and account management teams consistently go above and beyond to help customers succeed, and that commitment showed throughout 2025. 

Internally, we continued breaking down silos and working more cohesively as a team. Cross-functional collaboration improved throughout the year, with teams working more closely together to ensure customers receive the best possible experience. 

We also had the opportunity to connect with more people than ever before through trade shows, industry events, and speaking engagements. Those conversations led to new partnerships and allowed us to share our knowledge while learning directly from customers and peers across the industry. Being part of those discussions keeps us grounded in the challenges fleets and asset-driven organizations face every day. 

One standout achievement this year was finishing a long-term integration for one of the world’s largest John Deere dealerships, headquartered here in Fargo. For years, they were drowning in OEM data—fault codes, diagnostics, and oil analysis—and struggling to turn it into action. We connected OEM machine health data directly into the systems that run their business, streaming over 100,000 data points a day into dispatch, service, work orders, and warranty. 

Now, when a machine indicates stress, the business responds. Teams know what to fix, what to schedule, and what to prioritize. This solution has helped more than double their service revenue, and it’s a clear example of how Pedigree innovates differently than the generic platforms dominating our industry.

Responding to Industry Challenges 

Economic pressures continued to shape the industries we serve in 2025, and that reality influenced our strategy. We doubled down on solutions that deliver fast, measurable impact on the bottom line. TPMS is a great example, helping fleets reduce tire-related costs, downtime, and fuel consumption. 

Safety and compliance also remained top priorities. Camera-based safety solutions that reduce risk, improve driver behavior, and help lower insurance costs became increasingly important for our customers, and we focused on delivering tools that support those goals. 

Looking Ahead to 2026 

As we move into 2026, our priorities are clear. We will continue to maintain a strong presence at industry events while spending more time face-to-face with customers and prospects. Listening to our customers and staying close to their operations is essential to delivering great service. 

Innovation will remain a major focus. Last year’s camera innovation was just the first step. For more advanced fleets that also need engine data, we’re developing a new option. This solution allows diagnostics like speed, hours, fuel level, and fault codes to flow directly from the vehicle’s engine computer into the camera through a simple cable connection. That means fleets can expand what the camera does, without adding a separate gateway. The result is deeper insight, fewer devices, and a lower-cost way to access real diagnostic data.

We’re also closely watching advancements in Bluetooth and battery technologies. These innovations are opening the door to new types of sensors that provide valuable insights while remaining cost-effective. In 2026, you can expect to see more Bluetooth-based sensors around wheels, axles, and cargo capacity, all designed to help customers save money and operate more efficiently. 

Our Commitment Moving Forward 

As always, our goal is to support our customers’ operational goals with solutions that automate processes, reduce costs, and add real value. We’re committed to delivering practical, scalable technology that makes a difference day in and day out. 

To our customers, partners, and employees: thank you for being part of our journey. We’re excited about what’s ahead and grateful for the trust you place in us. Here’s to a successful 2026! We look forward to continuing to help you succeed in the year ahead. 

CEO, John Elsner

Pedigree Technologies

701.293.9949

info@pedigreetech.io

4776 28th Ave S, Ste 101

Fargo, ND 58104