John Elsner New CEO of Pedigree Technologies
- Sep 20, 2022
- 1 min read
Updated: Nov 18
Pedigree Technologies names seasoned business executive John Elsner as the new CEO

Fargo, ND - September 14, 2022 - Pedigree Technologies, a premier provider of technology solutions in the telematics and IoT space for North America, announces today the appointment of John Elsner as its new CEO. Wade Wilson, who has been acting as C
As Pedigree embarks on a plan to invest, augment resources, and grow its Fargo, ND, headquartered business, its Board of Governors has appointed Elsner to lead this new and exciting initiative.
Elsner joined Pedigree in January 2021 after a long career and key leadership roles at CalAmp, a Pedigree supplier and leading manufacturer of telematics and IoT devices. With prior roles at both hardware and software companies, he brings over 20 years of executive-level sales and product management experience, critical to the organization’s future success. His extensive industry knowledge and experience align with Pedigree's principles, focusing on both technology and the end user.
About Pedigree Technologies
Pedigree Technologies is challenging the status quo. Traditional solutions overlook the complex operating environments of Heartland industries such as transportation, oil & gas, and heavy equipment. These enterprises require a 360-degree view into all service and supply chain assets, not just fleets. Using telematics as a foundation, Pedigree integrates and layers smart technologies to offer a more expansive view into assets, inventory, and business-critical systems. The power of Pedigree is to connect the unconnected, all through a single pane of glass.Â