Have you noticed that Pedigree Technologies has a new look? As we celebrate our 20th year in business, we are excited to introduce a refreshed brand identity, including a new logo launched last month. This update reflects our forward-thinking mindset while staying true to our core values of curiosity, collaboration, and integrity. While our look has evolved, our commitment to anticipating customer needs, enhancing our telematic solutions, and delivering exceptional service remains unchanged.
The Evolution of Pedigree’s Logo
Pedigree Technologies was founded in 2004 with a focus on remote monitoring for agriculture, reflected in our original logo’s green color and crop pattern. After our first year, as we expanded beyond agriculture, we introduced a galaxy concept to symbolize the network of sensors and assets we connected—much like stars in a galaxy with infinite possibilities. When we commercially launched, we rebranded the logo while maintaining the galaxy theme, updating the colors and fonts for a more modern look. Since 2008, our business logo has remained unchanged, with only a few minor refinements.
What This Means to Us
Beyond aesthetics, this change is about reflecting who we are today. Here’s what some of our team members had to say about the new look of our logo.
“Our refreshed brand identity marks a significant milestone in our 20-year journey. It reflects our continuous growth and our relentless pursuit of excellence. We are excited to present a new look that symbolizes our innovative spirit and forward-thinking philosophy while maintaining the trust and reliability that our clients depend on.” – John Elsner, CEO
“For me, our new logo represents our relentless push forward. We have been around for over 20 years, but we still operate as a nimble startup pushing for constant improvement.” - Will Shulstad, Head of Engineering.
“The new Pedigree Technologies logo is a testament to the spirit of collaboration that defines our team. Born from deep discussions and fueled by a shared passion, this logo is not just a new visual identity—it's a symbol of our commitment to innovation and excellence. It represents our drive to push boundaries and our dedication to shaping the next generation of our company. This logo is our beacon for the future, guiding us as we continue to evolve and thrive in the dynamic world of telematics and fleet management.” – Jessica Slyter, Marketing Director.
“I think each logo we have had has reflected the company at that time. The new logo is bold, forward-looking, and professional. It even resembles tire tracks, a nod to the industries we serve.” Justin Gronfur, Technical Fellow.
Looking Ahead
Over the coming weeks, this new identity will take shape across all our materials, from digital platforms to product packaging and promotional assets. Our commitment will remain the same, we will continue to provide advanced, crafted telematic solutions while maintaining the trust and reliability our customers expect.
As we roll out this refreshed brand, we invite our customers, partners, and stakeholders to follow along on our social media channels, where we’ll share more insights into the future of Pedigree Technologies and our advanced solutions. Thank you for being part of this journey with us. We’re excited about what’s ahead!
Learn more about Pedigree Technologies and our solutions here.
