CUSTOMER SUCCESS
Oberer’s Flowers
Reducing Risk and Insurance Claims with Pedigree Technologies’ Camera Solution
At Oberer’s Flowers—a family-owned floral delivery business rooted in Dayton, Ohio—safety and operational continuity aren’t just ideals, they’re business imperatives. With a growing fleet making daily deliveries across multiple states, Oberer’s faced rising vehicle accident claims and costly insurance disputes. In this case study, you’ll see how they partnered with Pedigree Technologies to deploy in-cab cameras and fleet tracking tools, cut false claims by nearly 90 %, improve driver accountability, and gain national recognition for their safety transformation.
Background
Oberer’s Flowers operates a busy fleet to ensure the timely delivery of arrangements across their region. With a commitment to both customer satisfaction and safety, the company faced increasing challenges with insurance claims due to vehicle accidents. Proving fault in incidents was often difficult and costly.
Challenge
For Oberer’s Flowers, unsafe driving behaviors had become a pressing issue. Frequent accidents were driving up insurance claims, making it harder for the company to control costs and maintain coverage. Leadership recognized that without stronger safety practices in place, the business itself could be at risk. While disputes where drivers were wrongly blamed did occur, the larger concern was reducing risky driving habits before they led to accidents and claims. Oberer’s needed a solution that would both encourage safer driving and provide clear evidence of when incidents did happen—helping to protect their bottom line, keep drivers on the road, and ensure the company could remain insured.
Solution
In partnership with their safety consultant from Marsh McLennan, and with the support of Operations Manager, Steve Baia, Oberer’s Flowers implemented Pedigree Technologies’ PM45 Camera Solution with Fleet Tracking Add-On. The advanced camera technology provided real-time visibility into driver behavior and incidents, while the tracking add-on gave the operations team full visibility into their fleet.
Results
The results were immediate and transformative:
90% Reduction in Claims
The camera solution drastically cut insurance claims by eliminating false accusations.
Driver Accountability & Protection
Cameras reduced distractions while simultaneously protecting drivers by proving fault in multiple accidents.
National Recognition
Oberer’s Flowers received the 2024 Marsh McLennan National Award for Risk Reduction and Overall Safety Improvement.
“Having Pedigree’s cameras in place has changed the way we manage safety. Not only have we reduced claims by nearly 90%, but we now have the peace of mind that our drivers are protected. In several cases, the footage has proven that our drivers were not at fault, saving us both time and money.”
Steve Baia
Operations Manager
Conclusion
By partnering with Pedigree Technologies, Oberer’s Flowers has successfully curbed costly insurance claims, improved driver safety, and gained national recognition for their efforts. The PM45 camera solution with Fleet Tracking has become an essential tool in ensuring safe, efficient, and reliable floral deliveries.
About Oberer’s Flowers
Established in 1922 in Dayton, Ohio, Oberer’s Flowers has blossomed from a family-run "truck gardening" venture into one of the region's most esteemed florist and gift-delivery enterprises. Over more than a century, they've expanded across the Midwest—with flourishing locations in Cincinnati, Columbus, Louisville, and the Indianapolis area—bringing joyous moments to life through sympathy bouquets, event florals, gourmet snacks, and same-day delivery. Their enduring commitment to quality, innovation, and heartfelt service continues to define their legacy in floral artistry. Visit their website to learn more.